Key Statistics

"How big is this industry?"

The heart of our industry profile, this chapter provides key market data on industry trends over the past five years, reflecting overall size and health.

The market statistics include industry revenue, industry gross product, industry employment, number of establishments, number of enterprises, export revenue, export share of total industry revenue, import share of domestic demand, total cost of industry wages, industry growth, and a growth trend or decline trend.

The uniform nature of the IBISWorld industry report collection allows for both a basic understanding of industry size, as well as in-depth market analysis of all industries within the Chinese economy.

Segmentation

"What is this industry comprised of?"

The market segmentation chapter of the market report breaks down the makeup of this industry from different angles, including:

• The Products and Service Segmentation section highlights the top products and services by industry share, demonstrating their influence over total industry revenue, as well as providing market share on all the niche businesses that operate within this industry.
• The Major Market Segments section details the industry share of key customer (or downstream industries) and/or groups as well as giving an indication as to which of these are the most important to the industry.
• The Industry Concentration section provides an indicator of market power by showing the industry share of the top four companies. The degree of monopolization or fragmentation of an industry.
• Finally, The Geographic Concentration section is sorted by “region” (East China, Middle South China, North China, North East China, North West China, and South West China.), and illustrates where the majority of enterprises are located, while profiling major establishments and concentrations.

Market Characteristics

"What's the market like?"

This chapter of the report explains the behavior and attributes of “The Market”, or customer base for this industry. It provides data trends, market statistics, and industry analysis for:

• Market Size explains the size of the domestic market, as well as the size of the export market.
• Linkages lists the industry's major supplier and major customer industries.
• Demand Determinants are key factors which are likely to cause demand to rise or fall.
• Domestic and International Markets defines the market size for the products and services of the industry. This section provides industry information on the size of the domestic market and the proportion accounted for by imports and exports and trends in the levels of imports and exports.
• Basis of Competition outlines how competitors differentiate themselves within the industry as well as highlighting competition from external substitute products from alternative industries.
• Life Cycle is an analysis of which stage of development the industry is at derived by analyzing by growth trends, innovation, ownership characteristics and rate of change within the industry.

Industry Conditions

"What's happening in this Industry?"

This chapter of the report explains the general operating environment, and includes the following industry research:

• The Barriers to Entry section outlines factors that can prevent a start-up from entering the industry, and also gives an indication of the extent to which this occurs.
• The Taxation section details all kinds of taxation that are specific, or particularly important to this industry, including taxation concessions.
• The Industry Assistance section refers to any government or other measures designed to improve the performance of this industry. The indicator trends of this assistance are noted.
• The Regulation and Deregulation section has industry information regarding regulation and/or deregulation to this industry.
• The Cost Structure section details a table together with analysis of the average major costs for a company operating in this industry as a percentage of total revenue. (eg; rent, materials, depreciation, purchases, wages, utilities, advertising, interest). Industry profits for the average company in the industry are also shown.
• Capital and Labor Intensity section provides a guide to the amount of capital used in production/providing a service compared to the amount of labor in the total mix of inputs.
• The Technology and Systems section acknowledges the latest technology and/or systems available to this industry within the country. Technology refers to machinery and equipment and systems refers to methods of production that enable better and more efficient production.
• The Industry Volatility section refers to the frequency and magnitude of year on year fluctuations which occur in industry output or revenue.
• The Globalization section gives an indication to the extent to which the industry size is global based. Based on factors such as the level of foreign ownership, the proportion of demand accounted for by foreign operators and the volume of production conducted in other countries.

Key Factors

"What's most important?"

This chapter of the report identifies what drives change and ensures success for a business within a dynamic market.

• The Key Sensitivities section identifies the external drivers of change. These are the key factors that are outside the control of an operator in the industry, but are likely to have significant impact on a business.
• The Key Success Factors section details the factors within the control of an industry operator and which should be followed in order to be successful in the industry.

Key Competitors

"Who are the major players?"

This chapter of the report profiles the major players who operate within this industry. Generally the top 5 companies are profiled (including public and private businesses). Market share is included whenever possible, as well as financial data. Competitive analysis of each player provides a solid understanding of strategic position, and market share.

Industry Performance

"How has this industry been performing?"

This chapter of the report features up-to-date, high level industry analysis, based upon the statistics trends present in all previous chapters. It is divided into 2 parts; Historic Performance, and Current Performance.

• The Current Performance section provides research analysis on performance trends over the most recent five years, with key indicators discussed. For example, financial trends, product trends, production volume, external events and internal trends that cause change.
• The Historical Performance section of the market report details previously important events in the development of the industry.

This industry research provides the foundation upon which the forecast trend in the outlook chapter may be viewed, and better understood.

Outlook

"Where is this industry headed?"

Home of our 5 year industry forecast, the final chapter of our industry report contains industry analysis over the next five years. Drawing on supporting evidence introduced throughout the industry report, our industry forecast encompasses market trends for those factors internal and external to the industry, and may forecast trends for the following:

Industry trends, Market trends, Company trends, Product trends, Supply trends, Services trends, Statistics trends, Data trends, Performance trends, Growth trends, Size trends, Financial trends, Cost trends, and any other major industry indicators where appropriate.