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In the Press
21-May-2009
Recession or not – Older parents drive boom in baby gear
With Australia currently in the grip of a baby boom among mothers over 30, businesses servicing the increasingly fashionable infant market are bucking the economic downturn and outperforming many other industries. Business information analysts, IBISWorld, investigate the phenomenon of cashed-up thirty and forty-somethings who find splurging on their offspring irresistible.
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